John Dee imports microwave ovens from Korea and has been working satisfactorily with the same supplier to five years. Recently he travelled to Korea to meet the supplier and negotiate a reimbursement for a shipment of appliances that John´s customers had sent back because of a serious manufacturing defect.
He met the Korean company´s representative Mrs. Han who insisted she could not compensate John financially but would replace the defective appliances. John refused this offer, saying that this gesture would not in itself be sufficient to restore his reputation with his customers.
John was booked on a plane leaving that afternoon and could see little point in continuing the discussion. He was getting more impatient with the apparent lack of progress and stood up angrily and walked out of the discussion. Mrs. Han was embarrassed and did not wish to lose face by asking him to return to the room.
John Dee now buys his microwave from Taiwan at a higher unit price.
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